Starbucks Profits Fall By 97% In Past Quarter

With everything that the coffee giant, Starbucks, is trying to do to turn itself around, nothing seems to be helping. The economic slump isn’t helping one bit either as consumers are slowing down on purchases of specialty coffee from the once dominating force in the coffee industry.

New rivals have emerged, offering specialty coffee now are other food industry giants like McDonalds. Recently, McDonalds started offering a variety of specialty coffee beverages, and consumers are obviously enjoying the opportunity.

To read a little more about the problems Starbucks is facing, visit: New York Times – Starbucks Profits Falling

Well, it appears as though Sara Lee the coffee giant has decided to up its sustainable coffees by 30% in 2009. In a news release, Sara Lee said they would be Sourcing 26,500 Tons of Sustainable Coffee in 2009 – A tenfold Increase in Five Years, 30% Increase Compared to This Calendar Year.

Read more here: Sara Lee Sustainable Coffee

Based in Downers Grove, Ill., Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world.